Tuesday, December 31, 2019

Macbeth - Supernatural Forces Cause the Fall of Man in Macbe

In Shakespeare s Macbeth supernatural forces create a suspenseful atmosphere. The use of the supernatural in the witches, the visions, the ghost and the apparitions provides the backbone of the climax and excuses for Macbeth s change of character. Because conscience plays such a central role in Macbeth s tragic struggle, many critics use spiritual and supernatural theories to illuminate the drama s character development. The play opens with the use of the supernatural when three witches encounter Macbeth on his way home from a battle and proceed to predict his fate. This gives the audience a glimpse of the path the play will follow. The witches plan to meet again, When the battles (battle is) lost and wonÂ… (I. I. 1-4). This†¦show more content†¦Banquo s ghost is yet another paranormal experience Macbeth encounters, and also the one that sent Macbeth over the edge. Author Ludwig Jekels felt that the poet dramatizes, with wonderful clarity, the fear of the son (Banquo) now the father, upon confronting, in his own son (Macbeth), the same hostility that he (Macbeth) had harbored on his own father (Duncan). (Jekels 227) Banquo s ghost returned to torture Macbeth indefinitely. Eventually, the ghost drives Macbeth to his own, unintended, self-destruction. In act 3, scene 4, lines 112-115 Macbeth says to Lady Macbeth, Can such things be and overcome us like a summers cloud, without our special w onder? You make me strange even to the disposition that owe (my own nature). (3.4.112-115) After all Macbeth has been through at this point, the witches and apparitions, he still can t grasp his connection to the supernatural. This proves that Macbeth fell under the influence of the supernatural without knowing. Accredited author J. L. F. Flathe quotes, But we are constrained to ask, what devil gives the devil such power over this poor devil Macbeth that he is so immediately led astray, while we see, in the case of Banquo, that any man who chooses can easily withstand the devil? (Flathe 200) Any given person s human nature tempts them to take an easier path if shown the way. Some people exhibit more hardworking and honest traits than others. Macbeth was deceitful and dishonest, therefore following

Monday, December 23, 2019

Essay Gender Roles in Disney - 1174 Words

Tokio Nakamoto Mrs. Kish AP Language and Composition 28 March 2011 Role of Gender in Disney In the diverse society of today, the topic of equal rights and equal treatment of every person is a heavily focused and pronounced topic. With time and tremendous amount of effort by many advocates of civil rights, the enormous rift between races and genders have minimized to fractions of what it used to be. This change of belief from the white male supremacy to the diverse equality is a significant turning point of the world history. Not even 100 years ago, women were not able to vote and were supposed to stay at home while the husband, the man of the household, went out and worked for the family. Within the past few decades, women and men†¦show more content†¦In The Beauty and The Beast, Belle was helpless when chased by a pack of wolves when looking for her father. With the help of the Beast, she was able to escape, but she would have been a feast to the starving wolves if it was not for the help of the male character. Princess Aurora from The sle eping Beauty depends on the recue from the handsome Prince Phillip to be awakened to from her cursed sleep. Disney films, proven from these scenes represent women as a weak dependant figure always in need of assistance by men. As well as the story lines of many films, the roles, the behaviors and the looks of many female characters illustrate the stereotype of a typical woman. In The Beauty and The Beast, all of the women in the village have same dress with an apron, and many of them are seen cleaning, doing laundry, and grocery shopping. They all are tasks of a typical stay home woman whose job is to simply cook for the family and tidy up around the house. Even the main character Belle who is said to be unlike the rest is seen doing laundry in the film. Not only the village people, but the cursed workers in the castle reflect many stereotypes. All of the objects that did the task of a maid were women. The dust cleaning brush who in the end was a maid was a woman. Mrs. Pots who ser ved tea was a woman. These roles of female characters are not only present in The Beauty and The Beast. Many other Disney films like Cinderella and Snow white exemplify the stereotypicalShow MoreRelatedGender Roles Of Disney Films1598 Words   |  7 Pagesyou think of Disney, you think about how everyone lives their happy ever after fairytale. Most Americans grew up with Disney and have a strong connection with the brand. Yet, there is a lot more to a classic Disney film, then what the average American sees the first time viewing. Gender roles, also known as gender stereotypes, are things to be considered appropriate to certain men or women and we are constantly surrounded by them without even realizing it. Cultural gender roles in America haveRead MoreGender Roles in Disney Essay2313 Words   |  10 Pagesand appropriate gender roles that they inevitably try to make sense of. The power of media is very influential especially in the minds of the youth. Disney movies target the youth and plant certain ideas and concepts about social culture into the vulnerable minds of children. Media uses gender to its advantage, just like Disney productions. Humorous caricatures reveal some harsh realities about the portrayal of Disney Princesses in many movies made by the Walt Disney Company. Disney mixes innocenceRead MoreGender Role Portrayal And The Disney Princesses Essay1656 Words   |  7 Pagesinto these films we begin to realize that the Disney princess line, through their story lines and characters are settin g up gender roles for children, essentially educating them on what society deems appropriate for their gender. Many of their movies often portray some stereotypical representation of gender, consistently depicting the heroine as the victim who needs help saving, playing the typical damsel in distress. For many years, the Disney Corporation has created a gold-mined with theirRead MoreDisney s Influence On Young Girls Gender Role And Self Esteem1730 Words   |  7 PagesDISNEY’S INFLUENCE ON YOUNG GIRLS GENDER ROLE AND SELF-ESTEEM Genevie M. Sauceda Texas A M University – San Antonio Abstract The purpose of this paper is to examine if a relationship between gender role and self-esteem exist in girls who view Disney Princess movies. Twenty-one elementary fifth grade girl’s ages ten and eleven were questioned on how Disney princess movies influence their perception of gender role and self-esteem. The results suggest there is a relationship between the two variablesRead MoreEssay on How Do Gender Roles Get Portrayed in Disney Films?702 Words   |  3 PagesIntroduction A. Definition of Gender Roles A gender role consists of characteristics that refer to a set of social and behavioral norms that are widely considered appropriate for either males or females. Gender roles are different throughout society and cultures. One gains gender roles unconsciously, consciously, or genetically due to cultural rules (Princeton). B. How film characters are seen by the audience Many people view women as weak in hopeless and males as strong and heroic in films. MaleRead MoreGender Roles : The New Man Of Disney / Pixar `` And Dude, You re A Fag1300 Words   |  6 Pagesinterested to know how we get our gender roles. The articles â€Å"Why Do We Make So Much Of Gender?†, â€Å"Post-Princess Models Of Gender: The New Man in Disney/Pixar† and â€Å"Dude, You’re a Fag: Adolescent Masculinity and the Fag Discourse† comply well with this topic. Gender roles have dramatically changed in the past few decades especially the roles of females as in the past they were thought to be the property of men. Stereotypes have played a big part on gender roles. The most common male stereotypes areRead MoreThe Success Of The Multi Million Dollar Disney Corporation Essay1395 Words   |  6 Pagesmulti-million dollar Disney corporation is undeniable. Whether it be through films, books, merchandise, or television advertisements, Disney has considerable impact on children’s lives. One of Disney’s primary influences has been on the construction of children’s perception on gender roles and gender expectations. The influence Disney has on young children has been bought to the attention of critics, who argue these films produce unhealthy, concealed messages to the most vulnerable viewers. Disney is aimed atRead MoreMovie Analysis : Snow White And The Seven Dwarfs1697 Words   |  7 PagesThrough Disney animations Walt Disney has cultivated a society driven by stereotypes on gender roles that have restricted the liberties of young girls and boys alike to explore their own individuality. Disney s brilliance transcended beyond his ability to captivate an audience, his true talent resided within his ability to leave a direct impact on his viewers. As the prominent academic Jack Zipes puts it, The power of Disney s fairytale films does not reside in the uniqueness or novelty of theRead MoreWomen s Role Models For Young Children1531 Words   |  7 Pagesleast heard of a Disney movie. Little girls always wanted to be Cinderella, Snow White, or Belle and the boys Hercules or Aladdin. These characters have been role models for young children for many years. Looking back at Disney films now, they seem a little different. Now, because we are much older we can see how they were setting up gender roles that we are completely comfortable with today. Using Frozen and Hercules as an example, we can teach kids and students about gender roles and what is consideredRead MoreAnalysis Of Disney Films Mulan And Aladdin1393 Words   |  6 PagesStarting its production of films in the early 20th century, Disney has become a very popular company targeting an audience of children and adults. By the 21st century, its films has gone through many changes according to trends during those periods of time, especially with relationships between males and females. Men has always been prominent compared to the women in the movies. Women were displayed to be very dependent on male characters to come rescue them, no signs of independency are apparent

Sunday, December 15, 2019

Goodner Brothers Case Study Free Essays

Q1. Define SWOT analysis with appropriate examples using external resources (200 words) SWOT Analysis, technique credited to Albert Humphrey, is strategic planning method used to evaluate Strengths, Weaknesses, Opportunities and Threats involved in business ventures. 1 It involves 1) Specifying objective 2) Identifying internal and external factors favorable and unfavorable to achieve objective 1 Example – Healthcare Software Company selling high value products 2 Strengths : Internal Characterisitcs of Business that give it an advantage 1 †¢ Highly experienced team, well established, reputable company †¢ High Percentage of Sales from Exports †¢ Knowledge of Advanced technology †¢ Very efficient Processes †¢ Top class service Weaknesses : Internal Characteristics that place it at disadvantage 1 †¢ Customers slow to Upgrade †¢ Complicated Products – need lots of Customisation †¢ Products innovative and market needs to be educated †¢ Technology emphasis within company rather than Marketing emphasis Opporutnities : External chances to impove performance 1 New competitors entering markets †¢ Government spending cut backs †¢ Technology changing fast Theats : External elements that could cause trouble 1 †¢ Population ageing †¢ Environmental issues increasing profile †¢ Healthcare costs rises rapidly †¢ Increased Safety and Risk awareness in healthcare Possible Strategy 2 Invest in marketing skills and knowledge to find new markets for specialist technical knowledge Increase export market to give buffer to Local Government initiatives in healthcare Add more value to customers outbidding new competitors. We will write a custom essay sample on Goodner Brothers Case Study or any similar topic only for you Order Now Emphasis in sales materials to offset new competitors entering market. http://en. wikipedia. org/wiki/SWOT_analysis http://www. managementstudyguide. com/swot-analysis. htm Copyright  © 2008 – 2012 managementstudyguide. com. All rights reserved. (1) |http://www. rapid-business-intelligence-success. com/sample-swot- analysis. html  © Copyright Syd Stewart 2008 (2)| | | How to cite Goodner Brothers Case Study, Free Case study samples

Saturday, December 7, 2019

Management Estimation Key Success Factors â€Myassignmenthelp.Com

Question: Discuss About The Management Estimation Key Success Factors? Answer: Introducation For this project each of the team members played a role in the realization of the project. My main area of interest is in project scheduling. As such, I played a vital role in coming up with the overall project work breakdown structure and the projects Gantt chart. In coming up with the activities to be included in the WBS, all team members played a part as analysis of the case study was done in a group setting. My main area was to structure the activities to form the actionable work breakdown structure and translate it to a project schedule by use of Microsoft Project software. Apart from the assigned tasks, I went ahead to assist other group members in brainstorming and ensuring that their solutions and my solutions were in correction to ensure a smooth flow of the project. Role Played Deliverable Name Description Purpose Estimated time Case Study Analysis This task was played by each team member in a group setting. The role here was to analyze the case study, outline the identified activities, and brainstorm on the priority of each task, while identifying tasks that can be carried out concurrently. The purpose was to have a starting document on which all team members could start working from. Developing an outline of activities and sharing out roles for the project The task took 1 days and was comprehensively addressed, thus no more time is required for the task. Work Breakdown Structure This deliverable entailed creating a work breakdown structure. My task was to organize the group in order to analyze the case study, brainstorm and list activities that must be carried out to successfully complete the project. After enlisting the activities, the role of arranging the activities, and creating a work breakdown structure was on me. The purpose of creating a work breakdown structure was to aid in understanding the entire project activities, their relationships and interdependence (Mohamad, 2015). The work break down structure would then be used by a different team member to allocate resources. The estimated elapse time on this activity is about 7 days and will require some 7 more days, as the task is passed to other team members, who may realize or suggest addition of other tasks within the structure. Project Schedule The role entails translating the work breakdown structure to a project schedule, by including estimated time for each task [which is to be done by a different team member], and resources allocation to task that have to be generated by a different team member. My role here is to compile the activities from the work breakdown structure, and the estimated time for tasks, as well as resource allocation, into a project schedule by use of Microsoft project. The result of this task will be the generation of a Gant Chart for the project. The purpose of the schedule is to act as a blueprint to guide the project team in the implementation planning and implementation. The schedule also Estimate elapsed time on the project is about 7 days and some 14 more days required, as I wait for parts of other team members such as resource allocation and estimated time for each task, before we compile the entire project in a Microsoft Project Gantt Chart Assignment Lessons Learned Report 1. What did you understand as the success criteria of the assignment? For the project the success criteria is fully dependent on proper planning; proper scheduling and proper resource allocation. Planning, especially proper scheduling of tasks and resources is critical in realizing the project. Secondly planning for the unknown risks is critical for a project (Baxter, 2014). Risk identification and putting in place possible mitigation strategies is critical to the success of the project. 2. Reflect on whether or not you met the assignment success criteria. I am certain that we met the success criteria for the assignment. The group is very cohesive and everyone played a part in the project, resulting in a project that is likely to be completed on time and without any problems. This is because as a group, we took care and extra effort to plan the project, identify risks and put in place risk mitigation strategies. We also developed a comprehensive project monitoring plan, and how to react to changes in the project 3. In terms of managing a project through this assignment, what were the main lessons you learned? I learnt that managing a project requires that one first invest much time in planning and secondly continuously monitor the project is critical as unknown events may affect the delivery of the project, rendering the plans null and void (Mir and Pennington, 2014). Secondly I have learnt that the project team is very vital for the project and understanding their needs is important. 4. From a project management perspective, describe one example of what went right on this assignment. One thing that went right for the project is bringing every stakeholder onboard, by making them understand the goal and vision of the project from the start. 5. From a project management perspective, describe one example of what went wrong on this assignment. What went wrong was failing to adequately plan for the financial implication of risks in the project. This may affect the project delivery in case any of the identified risks arises as the project goes on. Peer Review of Assignment Each team member played a critical role in this assignment. As such, I would give each team member equal share of contributions to the project. The only issue that emerged was on agreeing on the tasks to be carried out for the project. Whereas some members felt that some tasks were not necessary, others felt that anything could not be left out on assumption that they were not critical. This issue was resolved by analyzing the importance of each activity and deciding on its inclusion depending on its importance in the project. References Baxter, K., 2014. 1.3 Project Management and Estimation Are Key Success Factors.Software Project Effort Estimation, p.5. Mohamad, N., 2015.Development of Cost Driven Work Breakdown Structure for Project Monitoring and Controlling(Doctoral dissertation, Universiti Teknologi Malaysia). Mir, F.A. and Pinnington, A.H., 2014. Exploring the value of project management: linking project management performance and project success.International journal of project management,32(2), pp.202-217.

Friday, November 29, 2019

The Horse and his Rider Essay Example For Students

The Horse and his Rider Essay Additionally, the curling smoke could indicate that it is autumn or winter and is most probably early morning as the hot breath of the horse mixes with the cold air. Flinty pebbles (l. 5) and clouds of sand (l. 12) suggest that the horse is probably on a beach. Baillie is Scottish and glaring south (l. 9) indicates that the ensuing battle is going to take place either across the border in England or possibly in France. Alternatively, this poem could refer to a medieval scene with a Knight and his steed about to go off on the crusades. We will write a custom essay on The Horse and his Rider specifically for you for only $16.38 $13.9/page Order now After fourteen lines of admiration for the horse comes the turn in the poem and the mood changes from praise and adulation of the horse to praise and adulation of the rider. After But lo! (l. 15) comes the caesura and a complete change of tone and mood. What creature, asks the poet, is good enough to sit on such a magnificent beast as this horse? Eight lines later Baillie tells her reader, in a awed and admiring tone, that a British soldier, armed for war (l. 22) is that person. Described as godly (l.15) the reader can picture this mortal, dressed in armour and appearing a much larger than life figure. Portly stature (l. 17) could indicate that this man is not used to war and fighting and would be more at home going about his everyday tasks. But he is an Englishman and willing to fight for his country so he adopts a determined mien (l. 17). His dark eye (l. 18) indicates his anger and concern and his brow serene (l. 18) suggests his calm determination. Clearly this man understands the risks and futility involved in war and battle as he forward looks unmoved to the fields of death (l.19). This is also a compassionate man who, despite knowing what lies ahead, feels kindness and pity for his horse as he gently strokes (l. 20) the beast. Smiling and gently (l. 20) enhance the flowing movement of stroking the horse. There is a distinct change of mood in this final octave. Prior to this there is a real feeling of anger and excitement of what lies ahead and this also adds to the pomp and ceremony of battle. The horse, being just an animal, is not capable of seeing the dangers that lie ahead; whereas the man, a British soldier (l.22), whilst being proud and courageous like the horse, is also aware of the dangers and horror that the battlefield contains. Baillie manages to create a picture full of life, action, sound and expectation relating to the horse but subtly changes the feel and tempo of these final eight lines to give a more restrained impression of pride and acceptance when talking about the man. Throughout the poem Baillies shares her experience and feelings of the sight she has witnessed by building up a rhythmic pattern of rhyme and imagery to recreate the scene for the reader of her words. There are different levels at which this poem can be read and enjoyed and these are all interwoven. Literally the words tell a basic story a horse and rider are preparing to go to war. Ethically the poem looks at the moral issues of war and death. Historically it hints at the underlying political influences of fighting for ones King and Country. On an apocalyptical level it suggests the spiritual aspects of death. Steven Bygrave states that Romantic texts are more than usually highly politically charged (Bygrave, 1998, p. 14) and this poem is a good example of this and gives an idea of Baillies views. .u0fc86eba62b2f2ddfbf4936986d70f8e , .u0fc86eba62b2f2ddfbf4936986d70f8e .postImageUrl , .u0fc86eba62b2f2ddfbf4936986d70f8e .centered-text-area { min-height: 80px; position: relative; } .u0fc86eba62b2f2ddfbf4936986d70f8e , .u0fc86eba62b2f2ddfbf4936986d70f8e:hover , .u0fc86eba62b2f2ddfbf4936986d70f8e:visited , .u0fc86eba62b2f2ddfbf4936986d70f8e:active { border:0!important; } .u0fc86eba62b2f2ddfbf4936986d70f8e .clearfix:after { content: ""; display: table; clear: both; } .u0fc86eba62b2f2ddfbf4936986d70f8e { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u0fc86eba62b2f2ddfbf4936986d70f8e:active , .u0fc86eba62b2f2ddfbf4936986d70f8e:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u0fc86eba62b2f2ddfbf4936986d70f8e .centered-text-area { width: 100%; position: relative ; } .u0fc86eba62b2f2ddfbf4936986d70f8e .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u0fc86eba62b2f2ddfbf4936986d70f8e .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u0fc86eba62b2f2ddfbf4936986d70f8e .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u0fc86eba62b2f2ddfbf4936986d70f8e:hover .ctaButton { background-color: #34495E!important; } .u0fc86eba62b2f2ddfbf4936986d70f8e .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u0fc86eba62b2f2ddfbf4936986d70f8e .u0fc86eba62b2f2ddfbf4936986d70f8e-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u0fc86eba62b2f2ddfbf4936986d70f8e:after { content: ""; display: block; clear: both; } READ: The poet dreams EssayThat she admires both the horse and the rider is evident but whether she supports or condemns war is not clear. What she has done is provide her reader with a lucid picture of The Horse and his Rider whilst hinting at underlying issues but leaving the reader to form his or her own opinions. (1,436 words) Bygrave, S. (ed. ) (1998) Romantic Writings, The Open University Owens, W. R. and Johnson, H. (eds) (1998) Romantic Writings: An Anthology, The Open University Sue Ashbee (ed. ) (2001) Approaching Literature: Approaching Poetry, The Open University.

Monday, November 25, 2019

Suleiman the Magnificent, Sultan of the Ottoman Empire

Suleiman the Magnificent, Sultan of the Ottoman Empire Suleiman the Magnificent (November 6, 1494–September 6, 1566) became the Sultan of the Ottoman Empire  in 1520, heralding the Golden Age of the Empires long history before his death. Perhaps best known for his overhaul of the Ottoman government during his reign, Suleiman was known by many names, including The LawGiver. His rich character and even richer contribution to the region and the Empire helped make it a source of great wealth in prosperity for years to come, ultimately leading to the foundation of several nations in Europe and the Middle East we know today. Fast Facts: Suleiman the Magnificent Known For: Sultan of the Ottoman EmpireAlso Known As: Kanunà ® Sultan Sà ¼leyman, Sultan Sà ¼leyman Han bin Selim Han, The Law Giver, Suleiman the FirstBorn: November 6, 1494 in Trabzon,  Ottoman EmpireParents: Selim I, Hafsa SultanDied: September 6, 1566 in Szigetvr,  Kingdom of Hungary,  Habsburg MonarchyEducation: TopkapÄ ± Palace  in  ConstantinopleSpouse(s): Mahidevran Hatun (consort), Hà ¼rrem Sultan (consort and, later, wife)Children: Åžehzade Mahmud, Åžehzade Mustafa,  Konya, Sehzade Murad, Åžehzade Mehmed, Åžehzade Abdullah, Sultan Selim II,  Hagia Sophia  Mosque), Åžehzade Bayezid,  Qazvin,  Ã…žehzade Cihangir,  Konya, Mihrimah Sultan,  AyÅŸe Hà ¼maÅŸah Sultan, Sultanzade Mehmed Bey, Sultanzade Osman Bey, Raziye Sultan   Early Life Suleiman was born the only surviving son of Sultan Selim I of the Ottoman Empire and Aishe Hafsa Sultan of the Crimean Khanate.  As a child, he studied at the Topkapi Palace in Istanbul where he learned theology, literature, science, history, and warfare. He also became fluent in six languages there: Ottoman Turkish, Arabic, Serbian, Chagatai Turkish (similar to Uighur), Farsi, and Urdu. Suleiman was fascinated by Alexander the Great  in his youth and would later program military expansion that has been attributed to being inspired in part by Alexanders conquests. As sultan, Suleiman would lead 13 major military expeditions and spend more than 10 years of his 46-year reign out on campaigns. His father ruled quite successfully and left his son in a remarkably secure position with the Janissaries  (members of the Sultans household troops) at the height of their usefulness; the Mamluks  defeated; and the great maritime power of Venice, as well as the Persian Safavid Empire, humbled by the Ottomans. Selim also left his son a powerful navy, a first for a Turkic ruler. Ascent to the Throne Suleimans father entrusted his son with the governorships of different regions within the Ottoman Empire from the age of 17. When Suleiman was 26 in 1520, Selim I died and Suleiman ascended the throne. Although he was of age, his mother served as co-regent. The new sultan immediately launched his program of military conquest and imperial expansion. In 1521, he put down a revolt by the governor of Damascus, Canberdi Gazali. Suleimans father had conquered the area that is now Syria in 1516, using it as a wedge between the Mamluk sultanate and the Safavid Empire, where they had appointed Gazali as the governor. On January 27, 1521, Suleiman defeated Gazali, who died in battle. In July of the same year, the Sultan laid siege to Belgrade, a fortified city on the Danube River. He used both a land-based army and a flotilla of ships to blockade the city and prevent reinforcement. Belgrade, part of modern Serbia, belonged to the Kingdom of Hungary in Suleimans time. The city fell to Suleimans forces on August 29, 1521, removing the last obstacle to an Ottoman advance into Central Europe. Before he launched his major assault on Europe, Suleiman wanted to take care of an annoying gadfly in the Mediterranean- Christian holdovers from the Crusades, the Knights Hospitallers. This group, based on the Island of Rhodes, had been capturing Ottoman and other Muslim nations ships, stealing cargoes of grain and gold, and enslaving the crews. The Knights Hospitallers piracy even imperiled Muslims who set sail to make the haj, the pilgrimage to Mecca that is one of the Five Pillars of Islam. Battling Oppressive Christian Regimes in Rhodes Selim I had tried and failed to dislodge the Knights in 1480. During the intervening decades, the Knights used Muslim slave labor to strengthen and reinforce their fortresses on the island in anticipation of another Ottoman siege. Suleiman sent out that siege in the form of an armada of 400 ships carrying at least 100,000 troops to Rhodes. They landed on June 26, 1522, and laid siege to the bastions full of 60,000 defenders representing various western European countries: England, Spain, Italy, Provence, and Germany. Meanwhile, Suleiman himself led an army of reinforcements on a march to the coast, reaching Rhodes in late July. It took nearly half a year of artillery bombardment and detonating mines under the triple-layer stone walls, but on December 22, 1522, the Turks finally forced all of the Christian knights and the civilian inhabitants of Rhodes to surrender. Suleiman gave the knights 12 days to gather their belongings, including weapons and religious icons, and leave the island on 50 ships provided by the Ottomans, with most of the knights immigrating to Sicily. The local people of Rhodes also received generous terms and had three years to decide whether they wanted to remain on Rhodes under the Ottoman rule or move elsewhere. They would pay no taxes for the first five years, and Suleiman promised that none of their churches would be converted into mosques. Most of them decided to stay when the Ottoman Empire took nearly complete control of the eastern Mediterranean. Into Europes Heartland Suleiman faced several additional crises before he was able to launch his attack into Hungary, but unrest among the Janissaries and a 1523 revolt by the Mamluks in Egypt proved to be only temporary distractions. In April 1526, Suleiman began the march to the Danube. On August 29, 1526, Suleiman defeated King Louis II of Hungary in the Battle of Mohacs and supported the nobleman John Zapolya as the next king of Hungary. But the Hapsburgs in Austria put forward one of their princes, Louis IIs brother-in-law Ferdinand. The Hapsburgs marched into Hungary and took Buda, placing Ferdinand on the throne and sparking a decades-long feud with Suleiman and the Ottoman Empire. In 1529, Suleiman marched on Hungary once more, taking Buda from the Hapsburgs and then continuing to besiege the Hapsburg capital at Vienna. Suleimans army of perhaps 120,000 reached Vienna in late September, without most of their heavy artillery and siege machines. On October 11 and 12 of that year, they attempted another siege against 16,000 Viennese defenders, but Vienna managed to hold them off once more and the Turkish forces withdrew. The Ottoman sultan did not give up on the idea of taking Vienna, but his second attempt in 1532 was similarly hampered by rain and mud and the army never even reached the Hapsburg capital. In 1541, the two empires went to war again when the Hapsburgs laid siege to Buda, trying to remove Suleimans ally from the Hungarian throne. The Hungarians and Ottomans defeated the Austrians, and captured additional Hapsburg holdings in 1541 and again in 1544. Ferdinand was forced to renounce his claim to be king of Hungary and had to pay tribute to Suleiman, but even as all of these events happened to the north and west of Turkey, Suleiman also had to keep an eye on his eastern border with Persia. War With the Safavids The Safavid Persian Empire that ruled much of southwestern Asia  was one of the Ottomans great rivals and a fellow gunpowder empire. Its ruler, Shah Tahmasp, sought to extend Persian influence by assassinating the Ottoman governor of Baghdad and replacing him with a Persian puppet, and by convincing the governor of Bitlis in eastern Turkey to swear allegiance to the Safavid throne. Suleiman, busy in Hungary and Austria, sent his grand vizier with a second army to retake Bitlis in 1533, which also seized Tabriz, in present-day northeastern Iran, from the Persians. Suleiman himself returned from his second invasion of Austria and marched into Persia in 1534, but the Shah refused to meet the Ottomans in open battle, withdrawing into the Persian desert and using guerrilla hits against the Turks instead. Suleiman retook Baghdad and was reconfirmed as the true caliph of the Islamic world. From 1548 to 1549, Suleiman decided to overthrow his Persian gadfly for good and launched a second invasion of the Safavid Empire. Once more, Tahmasp refused to participate in a pitched battle, this time leading the Ottoman army up into the snowy, rugged terrain of the Caucasus Mountains. The Ottoman sultan gained territory in Georgia and the Kurdish borderlands between Turkey and Persia but was unable to come to grips with the Shah. The third and final confrontation between Suleiman and Tahmasp took place from 1553 to 1554. As always, the Shah avoided open battle, but Suleiman marched into the Persian heartland and laid it to waste. Shah Tahmasp finally agreed to sign a treaty with the Ottoman sultan, in which he got control of Tabriz in exchange for promising to cease border raids on Turkey and to permanently relinquish his claims to Baghdad and the rest of Mesopotamia. Maritime Expansion Descendants of Central Asian nomads, the Ottoman Turks were not historically a naval power. Nonetheless, Suleimans father established an Ottoman seafaring legacy in the Mediterranean Sea, the Red Sea, and even the Indian Ocean beginning in 1518. During Suleimans reign, Ottoman ships traveled to Mughal Indias trading ports, and the sultan exchanged letters with the Mughal Emperor Akbar the Great. The sultans Mediterranean fleet patrolled the sea under the command of the famous Admiral Heyreddin Pasha, known in the west as Barbarossa. Suleimans navy also managed to drive troublesome newcomers to the Indian Ocean system, the Portuguese, out of a key base at Aden on the coast of Yemen in 1538. However, the Turks were unable to dislodge the Portuguese from their toeholds along the west coasts of India and Pakistan. Suleiman the Lawgiver Suleiman the Magnificent is remembered in Turkey as Kanuni, the LawGiver. He completely overhauled the formerly piecemeal Ottoman legal system, and one of his first acts was to lift the embargo on trade with the Safavid Empire, which hurt Turkish traders at least as much as it did Persian ones. He decreed that all Ottoman soldiers would pay for any food or other property they took as provisions while on a campaign, even while in enemy territory. Suleiman also reformed the tax system, dropping extra taxes imposed by his father and establishing a transparent tax rate system that varied according to peoples income. Hiring and firing within the bureaucracy would be based on merit, rather than on the whims of higher officials or family connections. All Ottoman citizens, even the highest, were subject to the law. Suleimans reforms gave the Ottoman Empire a recognizably modern administration and legal system more than 450 years ago. He instituted protections for Christian and Jewish citizens of the Ottoman Empire, denouncing blood libels against the Jews in 1553 and freeing Christian farm laborers from serfdom. Succession Suleiman the Magnificent had two official wives and an unknown number of additional concubines, so he bore many offspring. His first wife, Mahidevran Sultan, bore him his eldest son, an intelligent and talented boy named Mustafa. His second wife, a former Ukrainian concubine named Hurrem Sultan, was the love of Suleimans life and gave him seven sons. Hurrem Sultan knew that according to the rules of the harem,​ if Mustafa became sultan he would have all of her sons killed to prevent them from trying to overthrow him. She started a rumor that Mustafa was interested in ousting his father from the throne, so in 1553 Suleiman summoned his eldest son to his tent in an army camp and had the 38-year-old strangled to death. This left the path clear for Hurrem Sultans first son Selim to come to the throne. Unfortunately, Selim had none of the good qualities of his half-brother and is remembered in history as Selim the Drunkard. Death In 1566, the 71-year-old Suleiman the Magnificent led his army on a final expedition against the Hapsburgs in Hungary. The Ottomans won the Battle of Szigetvar on September 8, 1566, but Suleiman died of a heart attack the previous day. His officials did not want word of his death to distract and discomfit his troops, so they kept it a secret for a month and a half while the Turkish troops finalized their control of the area. Suleimans body was prepared for transport back to Constantinople. To keep it from putrefying, the heart and other organs were removed and buried in Hungary. Today, a Christian church and a fruit orchard stand in the area where Suleiman the Magnificent, greatest of the Ottoman sultans, left his heart on the battlefield. Legacy Suleiman the Magnificent vastly expanded the size and significance of the Ottoman Empire and launched a Golden Age in Ottoman arts. Achievements in the areas of literature, philosophy, art, and architecture had a major impact on both Eastern and Western styles. Some of the buildings constructed during his empire still stand today, including edifices designed by Mimar Sinan. Sources Clot, Andrà ©Ã‚  (1992).  Suleiman the Magnificent: The Man, His Life, His Epoch. London: Saqi Books.  ISBN  978-0-86356-126-9.The Sultans. TheOttomans.org.Parry, V.J. â€Å"Sà ¼leyman the Magnificent.†Ã‚  Encyclopà ¦dia Britannica, 23 Nov. 2018.

Friday, November 22, 2019

Hospitality Management Major-Dining Room Class Memo 2 Essay

Hospitality Management Major-Dining Room Class Memo 2 - Essay Example The training will look at the importance of getting information from the client. This practice is crucial because it makes sure that the set up is according the client’s expectations. According to Strianese, this process involves listening and guiding the client into making the best decisions for the function. This includes looking at the time schedule, the program, the room set up, and the selection of food and beverage. The second training area is the development of the Banquet Event Order (BEO). This is crucial because it will help the service team capture every detail meaning that they will be able to put attention in every detail. The final training section is looking at the legal issues affecting the food service operations. This is crucial because it will help the service team avoid cases that will attract strange legal cases. Strianese states that, â€Å"Managers should be aware of the type of cases that have been filed and what advice experts have given on how to avo id the lawsuits† (Strianese, pg 389). Some of the safety precautions to be considered include, following the client’s instruction to make sure that they are satisfied and making proper sitting arrangement to reduce risk of accident. These techniques will create and support a professional environment in the organization because the service team will attain knowledge on the best practices to follow in the service industry which will help them in their day to day

Wednesday, November 20, 2019

Marketing research Assignment Example | Topics and Well Written Essays - 1500 words

Marketing research - Assignment Example This paper will critically evaluate the theoretical aspects related to exploratory marketing research to find out some marketing information and to cover letter as well as questionnaire in research. In market research, exploratory research is considered as more appropriate when more information is required to analyze a problem, opportunity or market related phenomenon (Wiid and Diggines, 2010, p. 55). Exploratory research helps a marketer acquire more insights and develop understandings rather than collecting accurate and replicable data and this is perhaps the main reason why most exploratory researches involve in-depth interviews. To find out students’ opinion about the purchase of new digital music player or any other kind of trendy products, exploratory research is more appropriate and effective since it helps the marketer clarify ambiguous situations and thus to develop ideas that would be potential for business opportunities (Zikmund and Babin, 2006, p. 51). Exploratory research is normally conducted when the marketer has to develop new products or redesign the existing products by analyzing existing demands, customers’ feedbacks and reviews for the existing products or competitive products etc. From the marketing perspective, digital music player companies such as Apple Inc, Sony etc that want to identify some most significant variables that their customers use to decide on whether to buy their music players. The company may want to collect variables related to different segments of the market such as students, middle-aged, women etc. For the exploratory research to find out students’ opinion about digital music player, the company would require gathering information related to factors that either directly or indirectly affects customers’ decision making to buy digital music players. For exploratory research to find out students’ opinion about digital players, the researcher needs to collect information such as

Monday, November 18, 2019

Modular questions for vendor systems Article Example | Topics and Well Written Essays - 500 words

Modular questions for vendor systems - Article Example Although both best of breed and integrated system are very different and have their own particular nuances, the two systems each have both advantages and disadvantages. Doctor John Fontanetta (2010) is an emergency room physician who makes a convincing case for best of breed. Although speaking for the ER staff, he points out that the clinic or hospital has normally spent many years developing the system to suit their particular specialty and/or purpose. Why throw that away for an entirely new system that may or may not be up to date and suited to the facility? Another compelling argument concerns the fast-spreading H1N1 influenza virus. Doctor Fontanetta reports one hospital and its best of breed vendor had treatment and hospitalization plans operational in less than a day! However, Jay Simmons, an informatics professional, opts for the integrated system (2011), stating that not only are operating costs are lowered but the system is more efficient, in that PMS and EHR are working together. Yet even he admits that a clinic might regret ridding itself of the existing PMS. Sabooniha (2012) accurately describes the different loose knit information systems in a healthcare facility (pharmacy, financial, care, etc.) as a group of islands. They know who each other is but none of them is connected. The resulting chaos can result in a number of disadvantages for the facility, including increased costs and redundancy among systems. The most important resulting problem is the loss of data reliability. Therefore, he states that integration of all these systems is imperative for the business to be more competitive. The factors one must consider, according to Sabooniha, are â€Å"Flexibility, Real time, Reliability, Reusability, Performance, Complexity, The Centers for Disease Control (2012) agrees with Sabooniha in stating that the integration of systems will enhance security of the systems and greatly curtail the infamous leaks of patient privacy. In

Saturday, November 16, 2019

Analyzing The Structure Of Top Gear Media Essay

Analyzing The Structure Of Top Gear Media Essay We have passed a long way and a journey to date, while we are entertaining the luxury of the word Automobile. The History reflects the evolution which has taken place in the Automobile dream to reality. We are capable of pointing the pioneers such as the scientist Sir Isaac Newton and the painter Leonardo da Vinci. Among the many more who first dreamt and created the structure, mechanism and the so called motor vehicle to the world. Their energy, sweat and blood is taken into account with gratitude in this modern world of motor vehicle technology or very simply The Automobile. In 1885 Karl Benz, the German mechanical engineer, designed and built the worlds first practical and usable automobile. Later a car transmission system was invented by Henry Ford after initiating all the strategies in the said particular industry multi-part features, automobiles started to evolve with the first steam, gasoline-engine cars and electrical cars. The path of the communicating the news, features and information came a long way as the automobiles to the new era of Television programming. The important of the motor show or a program evolved over the years in television program production. BBC actually leads this in front in the industry for telecasting the TOP GEAR shows. BBCs motto of this particular program was To inform, educate and entertain, the audience. They are very professionally achieving their target. They do inform, educate and entertain their audience with a firm strategy. We should take the point into the consideration. What was there methodology of such a successful TV program? How did they succeed achieving their goals, such as the secret of being the number one motor show for such a long time? What were the success formula of the production and the creative output of the final product as well? The most powerful part of this product was the planning stage of season 1 in1977 and again the planning of the re-launch in 2002. What is concept development and production planning in the Television Media? We will analyze it briefly. The concept development and the script of a project is a unique practice of well trained professionals. 2.0 Start with an idea An idea to develop a video program doesnt come suddenly from the moon. There should be something which has given that idea. Sometimes it may come across certain incident that reminds us about the video. Sometimes a person in the local store would have asked to prepare a video for him. This is the way to go on with the project: we should be aware of what subject to be covered, what kind of program we should use, who are the viewers of us? Therefore we should know what the clients exact requirements is, whether it is one hour or five minutes video clip. Make sure the way by which our viewers are going to integrate with the program. If we are dealing with a series the make sure we dont repeat it unless otherwise it needs a revision. There is a high probability that the audience will not recognize the availability of the other videos in our series. 3.0 Objectives and Goals What do we think our audience? would need to know after viewing our video production? If we get the answer for this question it would help us to develop a suitable production. The objectives would give a clear picture on what kind of measures to be used in entire process of our production. Basically Goals are considered very wide concept that we want to achieve. However the objectives are calculatable goals that are developed based on SMART characteristics. For example we can use some measures to make sure whether our viewer has understood any main concepts of our program. Therefore start thinking on the point of view of our viewers on what they should know after viewing our production. After our viewers watched the program they should be able to do the following things: Should be able to recognize three kind of sponsorship Should be able to recognize position of four crews Should be able to recognize issues with respect to scheduling All above mentioned are objectives in nature since those can be measured. Basically the number of objectives to be used is decided based on the goals. Therefore at any given time it may require only one objective or many. 4.0 Audience Targeted Then we decide on whom we are targeting whether it is a video of family album or learning methods in physics. we have to make sure whom we are addressing and what is the purpose: The nature of our audience Decide if it is for the local or general publics or the group of specialist. What is the level at which we have to produce like basic or advanced Are there any unique background, qualification or experience required for our audience What are the style in which our audience require our production It is our targeted audience who decide on what type of coverage or style that they need. It is obvious that the kind of program expected by the specialist is not similar to that of younger. Then we have to make sure they have got a suitable condition for the audience to watch our production. The productions are mostly viewed as VCDs, DVDs, or they watch in home, lecture rooms, or offices. They are not produced to broadcast. A talented director would foresee these unique situations and they would influence on making the program more effectively. How are they going to see our program and where? Would they be together to watch the video? In darkened room? Will they be watching a solid video or through the internet? Or would the video be watched on iPod while driving a vehicle? Directors would have to get ride off the dark or low-key scenes if that is to be viewed in direct daylight. People watching from the distant picture monitor would be able to identify the problems in terms of displaying the images in many monitors. Long range shots will have very little impact. Further closer shots are nessacery due to its value addition in terms of drama and emotion. Small letters will have no use in the small distant screen. To improve the visibility of headings, maps, charts etc., only provide limited and necessary information. If the target audience are using the iPods or any other small screen videos equipments directors should consider these aspects in developing more close ups shots than long shots that were used to be developed usually. Following questions can help you in identifying viewers problems in detail: Is our video program relying more on our already developed knowledge and skills? To what extent it knows the real subject? Does that program have any connection with any other programs in the series? Does the program have to remind any already developed programs? Are the viewers going to watch the program grouped? Or individually? Will they be seeing the program continuously or only once? Do they have the feasibility to watch the program again and again? Will it give a beak for the audience for the discussion about already shown program? Will any supporting thing be give for the audience to refer when they require? Will there be any other aspects such as noisy or inter competing? Would developed program be out of date soon? Will it be developed for formal situations or humor? 5.0 Research To establish program content or to ensure that the content is accurate and suitable there will be researches conducted. The programs such as newss, documentaries or interviews require high research before the production. This is one by going through the library books or online browsing or by contacting some specialists in the area. Sometime it may require travelling also. Further the research is very time consuming and have a great impact on overall budget. If the specialist whom we meat for our research purposes would request high fees then it one come really true and problem come more severe. The above chart shows the number of review scoring votes per episode. 6.0 Covering the subject This examines what is the subject matter covered, who includes in the group of viewers, further the ingredients will affect the decision on what kind of camera settings should be used for the program, how long or close the shots should be, what are the variations expected. Directors need to think about the following things very seriously: What are the content of the program? What are the angles to be used in the program developing? Are any additional graphics required to transfer the idea to audience more effectively? What is the best view point of making the cameras? How he is going to transfer the exact requirement to the crews so that the production can be more effective which ensures the achievement of the goals? Will all camera operators need to create a separate shot? A shot list would explain the requirement of each shots, it will be prepared in clear order, therefore the camera operators would only require a minimum level of direction for the director since it already give the clear picture about the shots required. 6.1 The Genre of Top Gear As per the television Industrial genre The Top Gear Show listed under The Magazine/ Documentary genre mix up with the Reality formations. Variety of topics presented in a television program which based on current events contains interviews and commentary with an entertaining  features,  reports, music  spots  etc. linked by a presenter is called a Magazine Program. A film or TV program which presents facts lined up about a person or an event literally called a documentary, docudrama, infotainment movie etc. in the television or movie genre. It is said and understood that this show is a factual example for a combination of both genres as mentioned earlier, The Magazine/ Documentary. The quality of the presentation and narration plays a vital role in developing the TOP GEAR show. Actually changed the original concept of documentary and magazine genres will combine into a reality formation. It is the time to rename such program genres. It is better to understand and analyze these specific words. It is well conversed among the professionals of the television industry. People create creative interpretations of actuality. Yes we do have to agree. This concept is followed by the analytical formations of formats. We could see there are basically ten types of formats and only two sorts of programs available: Panel show: contact the presses Programs to demonstrate Conducting game shows : Thanga vettai, Kodishwaran in India Live coverage : On the day of elections, presidents addressing Sport games : Football, cricket Documentary programs : Reality programs like Derana superstar in Sri Lanka Programs are basically scored or scripted in other major categories, such as follows: News: Hourly news In India, morning and evening coverage of the stations situations. Dramas: This includes the Comedies and tragedy programs in a series. Music Programs: Youngers music competitions in India, Sirasa superstar in Sri Lanka. Performance art Some of these formats are related. They all borrow techniques and skills from one another, so its common to see music video techniques in dramas and documentary techniques in the news Shooting session of Top Gear Show 7.0 Duration of the Show In commercial television, the script must also factor in commercial breaks. These breaks include regular commercials, promos, and other material supplied by the local station affiliate. + A one-hour show actually only broadcasts about 44 to 48 minutes of programming, along with 12 to 16 minutes of breaks. The script is generally about 50 to 55 pages long. + A half-hour show runs 22 to 24 minutes with 6 to 8 minutes of commercial breaks. The traditional guideline is that one page equals one minute of action; this can vary with the genre. Top Gear  was produced under the base of motor car, and broadcast since 1977 to 2001. It was originally created in 30-minute magazine format. The show was re-launched in 2002. The format was revived into a studio based format. The origination of this concept and creation of the program was totally done by BBC. BBC America. BBC Canada, RTE Two and Setanta Ireland has also shown the program in their respective countries. Top Gear was also shown on Setanta Ireland in Ireland too. Then gone on long journey through Netherlands, Belgium, Czech Republic, Sweden, Malaysia, Australia as well as New Zealand etc. along with Latin America, and a number of other television channels around the world produced this format in their versions too. The popularity of this particular program made its path a long way around the world. Three versions have been done internationally adapting the format and the concept. The production locally done in United States. Russia and Australia. In each country they have created it with respective local talents and production teams. History Channel of US has taken the rights to the American version of top gear. On November 21, 2010, they have aired the first episode to the American television industry. Its said and estimated that the worldwide viewership was more than 350 million viewers. The show has received vast appreciation among the audience for its presentation and visual style. The original series reached its peak in the 1990s and according to the critics and enthusiasts program came to an end by the end of the particular decade. But with that producer  Andy Wilman successfully presented a new format for  Top Gear  to the BBC which has changed their intention of freezing the program in 2001. The new series began its journey in 2002.  Its on the move since then, up-to-date. Dunsfolds runways and taxiways are the place where top gear people using as their temporary racing circuit designed and maintained for the show. They use standing audience to create the production. The new series which has formatted in 2002 had some new changes to the product. Those changes were much appreciated by the audience other than the old show. The length of the program has been changed to one hour. Two new presenters were introduced to the product. A helmeted racing driver introduced as the test drive. The Stigà ¢Ã¢â€š ¬Ã‚ ¦ made the change worthy watching. There were new segments also, including Stars in a reasonably priced car, The Cool Wall, The News, Power laps, and off features such as races, competitions and the regular destruction of caravans  etc. 8.0 Segments The show is all about having long distanced races. Here the presenter would drive a car against the different types of vehicles. Although it is very easy to mention like that, it is great to see a person going unorthodox using other mode of transports. The main challenge here is to use different combination of vehicles such as plan, ferry or train. This part is edited in exciting way that will attract and keep the audience to the maximum gear. They make sure this remains till the program ends. It is the viewer who sees who is the winner. This kind of qualities is required in presenting the program to keep the viewers motivated till the end of the show. Then as a secondary activity they should remember to emphasis on rating to face the television industry. The variety of the program is very important on the other hand. Many small races will be held to ensure the variety. Then they would be able to know the strength and weaknesses of a specific vehicle. 9.0 Challenges In early few series they included some unique challenges and very short stunt films generally based on the broken premises like buses jumping over the motorcycle as opposed to the usual style of motorbikes jumping over the busses. This show had a great impact on viewers they really loved the series very much. These cars are still available at a museum. [Refer: http://www.youtube.com/watch?v=DtTnfFH2Hjc ] 10. Celebrity in a Reasonably Priced Car In celebrities will appear in each episode this would attract the viewers by giving a opportunity for them to see the fast track of the popular person. 11.0 Power Laps The celebrity Stig completed a fast round in the high top gear in order to evaluate the performance level of the numerous cars in the Power lap segments. If the car can meet the criterias such as road worthy, able to negotiate a bumper and commercially available then it can be considered to be qualified for the Power lap Board. 12.0 Christmas specials There were special segments created according to the time of year to give the seasons impact to the audience. 13.0 Car of the Year This was another special segment introduced at the end of each autumn series. The segment contains the favor and the choice of the hosts. They present an award. The award is given as the favorite car of the year. The criteria of the award are so simple, yet powerful. It is all three presenters choice. They have to agree unanimously to take the decision. 14.0 Presentation History BBC started this program called Top gear in 1977. The presenters were William Woollard and Noel Edmonds along with Tony Mason, Chriss Goffey and Frank Page. It said that the name actually arrived form a radio series called Top Gear. It was a magazine show that spoke about the new car models to the market and various car related problems. Further it included some special events like motor spots and classic car events. Jon Bentley appeared as one of the show maker in 1987. Other new makers were using new previous Formula one driver Tiff Needl and Jeremy Clarkson and that got a great respond from the audience. Further it became very controversial and humorous becoming more critical. According to the necessity and segments the presenters have changed over the history. Total Top Gear is based on three main Presenters. They are James May and Jeremy Clarkson Richard Hammond. Stig test has driven many of the cars who was considered to be a Non speaking presenter. Each presenter actually targeted wide variety of people based on the age of the people. For example James May targeted older demography where as Richard Hammond targeted the young female audience. Therefore Top Gear presenters are very special and unique to each other in terms of performing in the show. there are four main presenters involved in the Gadget show such as John Bentley, Jason Bradbury, Ortis Deley and Suzi Perry. The use of female presenters really surprised the entire audience since it was traditionally dominated by only male. 15.0 Worldwide Telecast Its a known factor there are magazine, documentary and other genres such as talk shows, reality shows etc are created and done allover the world to enhance the motor vehicle lovers. But first of all we can enlist the countries which broadcast the Top Gear Show and few of its own versions. Australia Australia managed to retain the rights to telecast the TOP GEAR shows locally and this is the first country to do like this. 2004 series of TOP GEAR was telecasted in 2005, it attracts the audience to the great extent. Then they came out with their own version. America This series includes high level action and excitement. Its full of action. It can be mentioned as adventures as well. This show was mainly made for car lovers. This featured super cars, challenges and stunts, reviews about cars and interviews of celebrities. United Kingdom On Sunday nights Top Gear  is first broadcast on BBC2  and repeated on the following Wednesday evening and again the following Saturday 16.0 Themes The rocknroll theme of top gear inspired the world because of the macho-ness it emphasized in the mentality of the audience. It was utter human psychology which the producers used to create the atmosphere. Women who watched the program loved it. It really created the connection of the car with human in a musical bond. 4/4 rock beat also was a heavy in sound system that has to beaded for the macho content. The drum track adds a bass and snare to have heavy sound effects. Further for masculine themes it adds a deep riff over the drums. It was amazing that when it was played audience quickly realized that it was the Top Gears soundtrack. The Allman Brothers Bands instrumental hit Jessica has been used as the theme song since 1977. The show used part of the original Allmans recording of the song until the late 1990s, later theyve changed it to cover versions According to the later requirements, and producers have searched for new themes according to the segments introduced. For an example, for the series 6, there were nominations for showing a drive sound, the final and last list of ten were voted for by write-in nominations on the  Top Gear  website, the top five has been selected, and then submitted them to the viewers to vote. The best one was selected by the audience. It actually took the Magazine format of the Production in to the Reality format. (Taking these points to the consideration and, weve noted the factor earlier. As per the television Industrial genre The Top Gear Show listed under The Magazine/ Documentary genre mixed up with the Reality formations.) Top Gear had a unique compilation of songs. Several songs have been released while the run of the particular show. These driving songs have been attracted many people. The factor should be taken into consideration. How the audience appreciated the program and the music. Its the marvel reality we find today, not the themes emerged through the era. But the artists who have received the fame because of the product.. Top gear. It was vice versa as well. This is the most amazing, wonderful gravity of this mediaà ¢Ã¢â€š ¬Ã‚ ¦.Television. 17.0 Set The Top Gear set totally looks masculine. The background made out of car body parts all attached together looks like a young boys toy. But a person could gather things from it and build up a car on his own. Such an environment to a program It is very creative, but the hidden factor is the approach of the designers. There are things or factors to be considered when creating such a set to a program. The motto of the show, the target audience, concept, the feel and the look, the subject matter of the product, etc For an example we can identify the tyres in the cool wall. What does the idea reflects. Even the seats made out of leather from car seats. The look and feel is a mans garage. Then to the target audience. Mainly males. So do the main set. It does reflect a racing track. The show is about cars, tracks, races are the firsthand feeling of the viewer. Throughout the show the viewer is bonded with the feeling of the show. This is a well planned set done by professionals. 18.0 Audience It is said and believed that the Top Gear is the most popular car enthusiasts show on the earth. According to the surveys done through variety of methods its said, the program is having minimum viewership of 350 million people around the world. Targeted Top Gear Audience is males because of the content of the product, but females are attracted to the show. Why is it? The very basic factor is women too love and like cars. Secondary factor is women too like adventure. Then comes the attraction of male presenters. 19.0 Activity of Scheduling These are the patterns of scheduling taken place in Major telecast in UK on BBC HD as well as BBC two. 20.0 Other Dominating Channels Following channels from world wide also telecasted this show such as Canada BBC, America BBC, BBC, Dave (Channel), Setanta Ireland, Nine Network, Netherland Veronica, Belgium Canvas, Sweden Kanal 9, Malaysia Media Prima, BBC Entertainment, TV Latin America, New Zealand 21.0 Comparisons between the Similar Shows Fifth Gear It is an early Motoring Television  magazine program in UK. Channel 5 showed it originally; in 2010 the 17th series was started. 22.0 Format 23 minutes was the initial running time for seven series of the program in the autumn of 2005 eighth series started with some amendments? It was in a format of 45 minutes, Then in the ninth series air time increased to one hour, the episodes consisted was thirteen. At the beginning of the seventeenth series they made another changeover by reducing the running time. It was a half hour slot canned to a twenty three minutes program. Several of  Top Gears  ex-presenters,  were hired by Channel 5 to present  Fifth Gear. Driven   Motoring Television program  launched  Ã‚  in 1998  by Channel 4, UK. The style was similar to top Gear.   But there were additional different type of components included as well. Driven 100 was such a feature. Three cars of the same class road tested in the segment. The criteria of the marks given to the cars associated with the qualities such as Practicality, Desirability and Cost of Ownership. Driven  was cancelled by Channel 4 in 2002. Vroom Vroom British entertainment program telecast in Granada media. The shows will run for one hour , and facilities a numerous mix of segments, from the  Vroom Vroom  test drive featuring (among other things)  tips for buying and selling cars and banger racing. Wheels This is a very well popular and established program in the India. This is on BBC World News India. The program was launched in 1994 and done in Delhi. The show went for a re-launch in2004.The program covers a vast area of cars and bike information and news. The product is holding an annual award ceremony as well. Its called Wheels Award. 23.0 Conclusion The conclusion of this report and findings would indicate the clear picture about the success and failure of the TOP GEAR in its history. Top Gear entered a world in which cars are not considered as mechanics anymore, but rather it is all about lifestyles. It is about going a road-trip, seeing great places in the world, fighting ever-madder challenges. Or, to put it  simply, it is about having exiting fun. Clarkson and his boys adventures have really given a great exiting experience showing a totally different world., including the very dangerous efforts like entering the North Pole in a specially-prepared Toyota Hilux.. By Branko Brkic Main photo: BBC 2 MPH Live featuring Clarkson, Hammond and May is currently on in Johannesburg

Wednesday, November 13, 2019

Hard Times :: essays research papers

The book Hard Times written by Charles Dickens is a story about a Lancashire Mill Town in the 1840’s. The novel is divided into three books. Dickens titles the books accordingly to prepare the reader for what is about to come, and throughout the novel he shows the effects of the education system, the setup of the caste system, and the Industrial Revolution had on society through this small town of Coketown. The main characters of the novel show the English caste system of the 19th century by showing how one influences the other and the amount of power the bourgeois now have in society. They own the factories. Therefore, they have the money and, because of the changes coming from the revolution, have some power in society. The titles of the three books, â€Å"Sowing†, â€Å"Reaping†, and â€Å"Garnering† shows significance in the way Dickens is trying to help the reader get an understanding of what is to come. Dickens shows the way the working classes are f ighting for a say in the way they are treated at work by forming unions and how a bad negotiator can ruin things. He shows from the start that the education system is based on â€Å"fact† and not â€Å"fancy.† The breakdown of the â€Å"fact† based education is shown when Gradgrind himself asked a question that is not fact based. In the end, the whole system of education is reversed and the â€Å"fancy† is fancied. The novel can be summarized as a book about two struggles. One struggle is between fact and imagination and the other is the struggle between two classes. Thomas Gradgrind, the father of Louisa, Tom, and June not only stresses facts in the classroom in which he teaches, but also at home to his family. He has brought up his children to know only the â€Å"facts.† Everything is black and white, right or wrong with nothing in between. Gradgrind does not like the idea of going to the circus or having flowered carpet. Everyone knows a person cannot have flowered carpet. He would trample all over them and they would end up dying. The second struggle is between the classes is illustrated between Stephen Blackpool and Bounderby. Blackpool represents the working class and Bounderby the bourgeois or middle class. He is a warm-hearted man who feels he deserves this mediocre life. Blackpool was once an employee under Bounderby and was fired for standing up for his beliefs.

Monday, November 11, 2019

History of Optometry

The history of optometry can be traced back to the early studies on optics and image formation by the eye. The origins of optometric science (optics, as taught in a basic physics class) date back a few thousand years BC as evidence of the existence of lenses for decoration has been found. It is unknown when the first spectacles were made, but the British scientist and historian Sir Joseph Needham stated in his research that the ancient Chinese invented the earliest eyeglasses 1000 years ago and were also mentioned by the Venetian Marco Polo in his account of his travels in ancient China.Alternatively, research by David A. Goss in the United States, shows they may have originated independently in the late 13th century in Italy as stated in a manuscript from 1305 where a monk from Pisa named Rivalto stated â€Å"It is not yet 20 years since there was discovered the art of making eyeglasses†. Spectacles were manufactured in Italy, Germany, and the Netherlands by 1300. Benito Daza de Valdes published the third book on optometry in 1623, where he mentioned the use and fitting of eyeglasses.In 1692, William Molyneux wrote a book on optics and lenses where he stated his ideas on myopia and problems related to close-up vision. The scientists Claudius Ptolemy and Johannes Kepler also contributed to the creation of optometry. Kepler discovered how the retina in the eye creates vision. From 1773 until around 1829, Thomas Young discovered the disability of astigmatism and it was George Biddell Airy who designed glasses to correct that problem that included spherocylindrical lens.Although the term optometry appeared in the 1759 book A Treatise on the Eye: The Manner and Phenomena of Vision by Scottish physician William Porterfield, it was not until the early twentieth century in the United States and Australia that it began to be used to describe the profession. By the late twentieth century however, marking the distinction with dispensing opticians, it had become th e internationally accepted term.

Saturday, November 9, 2019

Marketing goals Essay

In order to set SMART (Specific, Measurable, Achievable, Realistic and Time bound) goals, it is highly important that there is a compatibility between the marketing and business goals. (Write Market). The broader marketing goal is to become a cost leader and gain a larger market share in the market of toy manufacturers (Locally) in 25-30 years since the company at present is at its infancy stage. Company’s focus at present unlike its competitors is to give customers â€Å"More for less† in terms of value. However, this long-term goal represents where the company wants to be in the future. The short-term goals include enhancing external positioning in the toy market by conducting ATL (Above the line marketing communication strategies like advertising, working on store ambiance and layout to make them more consumer friendly, etc) and BTL (Below the Line advertising like events, stalls, discounts, etc), maintaining and enhancing relationships with suppliers. Stakeholder engagement, Up-to-date Knowledge about market trends, customer needs and changes in customer needs are also important marketing goals. It is also important that the toys Unique Selling Proposition i. e. low price, environmental friendliness, distinct benefits of using ORIGIN, innovative uses, etc are clearly communicated.

Wednesday, November 6, 2019

Battle of Dak To in the Vietnam War

Battle of Dak To in the Vietnam War The Battle of Dak To was a major engagement of the Vietnam War and was fought from November 3 to 22, 1967. Armies Commanders US Republic of Vietnam Major General William R. Peers16,000 men North Vietnam Viet Cong General Hoang Minh ThaoTran The Mon6,000 men Background of the Battle of Dak To In the summer of 1967, the Peoples Army of Vietnam (PAVN) initiated a series of attacks in western Kontum Province. To counter these, Major General William R. Peers commenced Operation Greeley using elements of the 4th Infantry Division and the 173rd Airborne Brigade. This was designed to sweep PAVN forces from the jungle-covered mountains of the region. After a series of sharp engagements, contact with PAVN forces diminished in August, leading the Americans to believe that they had withdrawn back across the border into Cambodia and Laos. After a quiet September, US intelligence reported that PAVN forces around Pleiku were moving into Kontum in early October. This shift increased PAVN strength in the area to around division level. The PAVN plan was to utilize the the 6,000 men of the 24th, 32nd, 66th, and 174th regiments to isolate and destroy a brigade-sized American force near Dak To. Largely devised by  General Nguyen Chi Thanh, the goal of this plan was to force the further deployment of American troops to the border regions which would leave South Vietnams cities and lowlands vulnerable. To deal with this build up of PAVN forces, Peers directed the 3rd Battalion of the 12th Infantry and the 3rd Battalion of the 8th Infantry to launch Operation MacArthur on November 3. Fighting Begins Peers understanding of the enemys intentions and strategy was greatly enhanced on November 3, following the defection of Sergeant Vu Hong who provided key information regarding PAVN unit locations and intentions. Alerted to each PAVN units location and objective, Peers men began engaging the enemy the same day, disrupting the North Vietnamese plans for attacking Dak To. As elements of the 4th Infantry, 173rd Airborne, and the 1st Brigade of the 1st Air Cavalry went into action they found that the North Vietnamese had prepared elaborate defensive positions on the hills and ridges around Dak To. Over the ensuing three weeks, American forces developed a methodical approach to reducing PAVN positions. Once the enemy was located, massive amounts of firepower (both artillery and air strikes) were applied, followed by an infantry assault to secure to objective. To support this approach, Bravo Company, 4th Battalion, 173rd Airborne established Fire Support Base 15 on Hill 823 early in the campaign. In most instances, PAVN forces fought tenaciously, bloodying the Americans, before vanishing into the jungle. Key firefights in the campaign occurred on Hills 724 and 882. As these fights were taking place around Dak To, the airstrip became a target for PAVN artillery and rocket attacks. Final Engagements The worst of these took place on November 12, when rockets and shellfire destroyed several C-130 Hercules transports as well as detonated the bases ammunition and fuel depots. This resulted in the loss of 1,100 tons of ordnance. In addition to the American forces, Army of Vietnam (ARVN) units also took part in the battle, seeing action around Hill 1416. The last major engagement of the Battle of Dak To began on November 19, when the 2nd Battalion of the 503rd Airborne attempted to take Hill 875. After meeting initial success, the 2/503 found itself caught in an elaborate ambush. Surrounded, it endured a severe friendly fire incident and was not relieved until the next day. Resupplied and reinforced, the 503rd attacked the crest of Hill 875 on November 21. After savage, close-quarters fighting, the airborne troopers neared the top of the hill, but were forced to halt due to darkness. The following day was spent hammering the crest with artillery and air strikes, completely removing all cover. Moving out on the 23rd, the Americans took the top of the hill after finding that the North Vietnamese had already departed. By the end of November, the PAVN forces around Dak To were so battered that they were withdrawn back across the border ending the battle. Aftermath of the Battle of Dak To A victory for the Americans and South Vietnamese, the Battle of Dak To cost 376 US killed, 1,441 US wounded, and 79 ARVN killed. In the course of the fighting, Allied forces fired 151,000 artillery rounds, flew 2,096 tactical air sorties, and conducted 257 B-52 Stratofortress strikes. Initial US estimates placed enemy losses above 1,600, but these were quickly questioned and PAVN casualties were later estimated to be between 1,000 and 1,445 killed. The Battle of Dak To saw US forces drive the North Vietnamese from the Kontum Province and decimated the regiments of the 1st PAVN Division. As a result, three of the four would be unable to participate the Tet Offensive in January 1968. One of the border battles of late 1967, the Battle of Dak To did accomplish a key PAVN objective as US forces began to move out from cities and lowlands. By January 1968, half of all US combat units were operating away from these key areas. This led to some concern among those on General William Westmorelands staff as they saw parallels with the events that led to French defeat at Dien Bien Phu in 1954.  These concerns would be realized with the beginning of the Battle of Khe Sanh in January 1968. Resources and Further Reading Vietnam Studies: Tactical and Material InnovationsEdward F. Murphy, Dak To. New York: Presidio Press , 2002.

Monday, November 4, 2019

Transition to IPv6 (PROVISIONAL) Essay Example | Topics and Well Written Essays - 2500 words

Transition to IPv6 (PROVISIONAL) - Essay Example The IP address which is issued permanently is referred to as a static IP address while that issued every time the device boots is referred to as a dynamic IP address. The static IP addresses are manually issued by the administrator and the procedure used usually varies across different platforms. (Wu, et al., 2012) Dynamic IP addresses on the other hand can be assigned by the computer interface, the host software or even by the server using DHCP (Dynamic Host Configuration Protocol). Although IP addresses assigned through DCHP will stay the same for long periods of time, it is possible for them to generally change. An administrator may for instance implement static IP addresses dynamically. A DCHP server is used in this case but it is configured to always assign the same IP address to a given computer. This is advantageous in that it allows central configuration of static IP addresses without specifically configuring each computer on the network manually (Amoss & Minoli, 2007). In the case of the absence of static or DCHP address configurations or failure of the same, the operating system hence assigns an IP address to the network. This is done using stateless auto configuration methods. Frequently, IP addresses are assigned on broadband networks and LAN’s dynamically by the DCHP. This protocol is used because it does not require a specific assignment of each device on the network hence relieving the administrator of that burden. The protocol also allows sharing of IP addresses when they are limited, and this is done if some of the devices will be online at a given period of time (Carpenter, et al., 2013). Most recent operating systems have dynamic IP configuration enabled by default. This lessens the work for the user since they don’t have to set up the network settings manually whenever they are connecting to a network having a DCHP server. Apart from DCHP, there are other technologies used to assign IP addresses like

Saturday, November 2, 2019

Strategy Assignment-Hospital or Health System Case Study - 1

Strategy Assignment-Hospital or Health System - Case Study Example The organization enjoys as a world-class Medicare center status (Magnet Status) having recorded tremendous achievements in their strive to deliver better services guided by their pillar mission of meeting the demands of the patients by offering high quality services through heightened professionalism. In Boston, Massachusetts General Hospital has four centers that work to deliver quality professionals healthcare through its large pool of doctors, nurses, social workers among other health service providers who dedicate their lives to restoring the state of well-being amongst the society members. Additionally, it is a teaching institute that provides a practical framework within which medical competence can be enhanced. It as well as engages in research to curb health issues challenging the community (MGH, 2015). The hospital has the desire to continually provide high quality world-class health services. The institution’s structure is based on functionality and various units are classified according to the roles they play. Massachusetts General Physicians Organization (MGPO) is a union with own goals embedded in the overall organizational objectives (MGH, 2015). The hospital is headed by David Torchiana as its CEO who works closely with the head of units and departments to ensure coordination and efficiency in operations. In every unit and discipline there is a head such as the chief nurse and many other who head other areas of specialization. This functional structure works well as the units are headed by experts in the respective disciplines. If another structure such as divisional was used it would create confusion since a manager may head a discipline they do not understand (Buchbinder and Sharks, 2012). The institutions strive for excellence is enabled by the strict criteria used by the HR department in ensuring only highly qualified employees are hired. Training and personnel development are usually

Thursday, October 31, 2019

Globalisation and the Mass Media Essay Example | Topics and Well Written Essays - 2500 words

Globalisation and the Mass Media - Essay Example As the report discusses globalisation can mean many things. There is the economic component of globalisation that is defined as â€Å"the integration of national economies into the international economy through trade, direct foreign investment, short term capital flows and international flows of workers and humanity in general†. As a by product of this economic globalisation is the flow of ideas and culture across national borders. The other definition of globalisation is â€Å"the freer movement of goods, services, ideas and people around the world†.   This definition encompasses the qualitative aspects of globalisation in the sense that it goes beyond mere numbers in defining the exchange of information in a borderless world.This paper stresses that  trade and commerce between nations has always been the case since the first ships carrying silk, spices and muslin from the east and other exotic stuff from the west has set forth for each other’s shores. In fa ct, the famous voyage of Christopher Columbus is a testament to the ability of nations to seek out markets other than their own for trade. Though the world was integrated in colonial times as well, the process received a setback in the 21st century in the intervening period between the two world wars. It was only after the establishment of the Bretton Woods system that the world economy started regaining some of its interconnectedness.   

Tuesday, October 29, 2019

Board of directors Essay Example for Free

Board of directors Essay Introduction This case study analysis describes Sam Adams dilemma, whether or not to give a favorable recommendation to the board of directors for his friend and former colleague Bud Wizer. Sam was told by corporate that Bud listed him as a personal and professional reference on his job application. This triggered emotional turmoil in Sam because his friend was allegedly fired for sexual harassment from his last position. Sam’s values and moral standards will be tested during this analysis. Will Sam be loyal to his friend and say yes, or will he be loyal to his  company and tell what he thinks he knows? I will use Professor Badaracco framework, questions and test to analyze Sam’s dilemma and provide recommendations for what he may say to the board of directors. I will start by using question number one from Badaracco’s framework, which way of proceeding will get me the best net-net consequences? In this first step we are asked to explore the pros and cons of Sam’s ethical dilemma to determine who will win, who will lose and at what cost. As I create my list I see that the risks are significant. If Sam decides to tell corporate about  the alleged Sexual Harassment information about Bud and the information is not true or proven, corporate may view Sam in a negative light. If he does not tell corporate and they find out later that he knew his reputation could be tarnished and the level of trust that corporate has for him now will decrease. If Bud is not given an opportunity to work it will have an effect on him and his family. The benefits could also be significant, if Bud is hired, the corporation could gain an outstanding employee, and Sam would have helped his friend get a job and even perhaps a bonus. It appears that the greatest benefits and least harm would be if Sam did not say anything. Sam does not know for sure if the act was committed and Bud said the victim came to apologize and she did not feel harassed. The next question is about rights of individuals and groups that we cannot violate. In a democratic society, the legal requirements reflect the basic values of citizens so there is an overlap between law and morality (Hosmer, 2011, p. 62). Everyone has the right to the truth and everyone also has the right to privacy. The board of directors has a right to know the truth in regards to the employees and Bud has a right to his privacy. If Sam mentions the alleged sexual harassment to the board of directors he may be in violation of Bud’s individual rights. The third question of what message do I want to send about what I stand for about ideals and principles going forward? While in this position, Sam is being observed to see how he handles any situation but especially one that involves ethics and morals. When the board of directors or Bud is speaking of Sam he want to send the message that he wants to send is that he has integrity. He is trying to do the right thing and would want others to know that. What will work in the world as it is? Sam could take a chance to be bold and not tell the board of directors about Bud’s alleged sexual harassment incident. He could take the risk and Bud could end up being the best employee on the staff. Badaracco gave three tests to help choose an effective solution. The first is the newspaper test. As Sam makes his way to the board room he has to decide whether or not to tell about the alleged incident and be ok with the decision that was made knowing that he has now gone public. He needs to make sure that this is the best possible choice. Sam needs to make sure that what he saying has merit. The sexual harassment charge has not been proven. Sam should consider how he would feel if someone had information on him that was hearsay and reported it someone of significance. Sam should ask himself at this point if it would be fair to mention this to the board of directors without having all of the facts. The last test is the obituary test, the right way of dealing with the issue. The dilemma, what should Sam do. There is not time to call Bud and have him speak with the board of  directors directly. He will need to buy more time because morally he can’t give a recommendation without knowing all of the facts and he can’t let his friend down without knowing all of the facts. He should give Sam a stellar recommendation based on his professional performance only. Sam does not have any facts of what happened and should not bring it up to the board however; he should speak with his friend about the harassment case to clear the air. Reference Badaracco, J. L. , Jr. (2002). Defining moments: A framework for moral decisions. Harvard Business School Faculty Seminar Series. Retrieved from http://cb. hbsp. harvard. edu Hatcher, D. , Sommers N. (2011). A writer’s reference (7th ed. ). Boston: Bedford/St, Martins Hosmer, L. T. (2011). The Ethics of Management: A Multidisciplinary Approach (7th ed. ). New York, N. Y. McGraw Hill/Irwin. Chapters 1, 2, 3, and 4. Pauli, R. A. (2011). A question of loyalty: A case study. Retrieved from University of Maryland University College, College Park, Graduate School of Management and Technology website: http://tychong. umuc. edu/tycho/AMBA/610/1109/9042/conference/launchconferencing.

Sunday, October 27, 2019

Save Water And Save The Future Environmental Sciences Essay

Save Water And Save The Future Environmental Sciences Essay The above mentioned title would look old fashioned and well known but if you look in to this  ­Ã‚ ­issue you would understand how true i am and how serious the issue is? Water is essential for maintaining healthy Environments and for social and economic development. As population increases and development seeks for increased proportions of surface water and ground water for the agriculture industrial sectors and domestic sectors the pressure on water resources intensifies, which leads in excessive pressure on the environment , conflicts among users and tensions. Due to increase in demand and dissipated use and due to continuous increase in the population brought about stress in fresh water resources. Do you believe a fact By 2025, 1 800 million people will be living in countries or regions with absolute water scarcity, and two-thirds of the world population could be under stress conditions. About 20% of the worlds population live in countries where there is a scarcity of water and they are unable to access natural water source. At present 2.6 billion lack access to proper sanitation and 1.1 billion people lack access to safe water. In both developed and developing countries climate change is affecting water resources which may cause different types of diseases. A country with increasing threat to its water supply is known as water stressed. By 2025 about 1800 million people will be living in countries or regions with absolute water scarcity, and two-thirds of the world population could be under stress conditions. Some of the facts to be taken note here and why we have a responsibility to act? 1.70%of the worlds surface is covered by water out of which 97.5% of ihis is salt water. Of the remaining 2.5% that is fresh water 68.7% isfrozen in ice caps and glaciers while only 1% of the total resources on earth are available for human use. 2. On an average a Canadian uses 326 liters a day while a person in Saharan Africa uses about 10-20 liters a day. 3.Out of the discharges that are deign dumped in to the water 90% is from sewage and 70% is from industries polluting the usable water supply . 4. . in developed countries 30% of fresh water supplies are lost due to leakage and the loss may run to a high of 40% to 70% in some cities. 5. Canada controls about 20%of the earths fresh water. Distribution of Earths Water soursource : http://ga.water.usgs.gov/edu/waterdistribution.html Coming in to the real time scenario I would take one of the major cities like Mumbai that would justify my statement here you can see how water plays an important role day todays human life. Mumbais Water Supply If Mumbai British Administrators has not seriously about the agitation over drinking water problem in 1845 perhaps, would have been as stressed for water as Chennais people are now Like Chennai, Mumbai would also depended on wells and ponds/lakes for its water supply. Due to increase in population ingress of seawater and depletion of ground water sources has been caused in Chennai. Mumbais major water bodies with in the catchment Water resources in Vaitarna River basin and Ulhas River basins have been identified as there will be an increase in population in the coming years. take the. The plan for Middle Vaitarna is at an advanced stage and a dam will be constructed at a cost of Rs1, 250crore to avail 455mld water. Middle Vaitarna, Gargai and Pinjal are gravity sources, whereas the Ulhas river basin sources will need pumping water adding to the cost; 5,108hectares will be submerged, while people of 19 villages will be affected. Before Independence, Tansa was the major source which runs along Bombay-Agra road. After independence, water supply to Malabar Hill Reservoir and Bhandarwada Reservoir increased as a tunnel was built between vaitarana and tansa, while the remaining areas are served from the major water bodies. Domestic Water Consumption Shows the average requirement of water in terms of litres per consumer per day lpcd Purpose Maximum Average Minimum Drinking,cookingdish washing 50 40 30 Bathing 50 25 15 Toilet flushing 50 40 30 Washing clothes 50 20 15 Cleaning Gardening 25 10 Car washing 5 TOTAL 230 135 90 Source : http://www.bcpt.org.in/webadmin/publications/pubimages/watersupply.pdf Obstacles in the systems There was a problem with the water supply though it was laid successfully due to mismanagement and unaccounted amount of water supply. Moreover, metering errors, low tax rates, billing mistakes and low recovery rate burden the system. Also, incentives should be offered through rebates on advanced payments, conservation practices such as rainwater harvesting and water recycling. Mumbai: Water Tariff Structure Category Water charges (Rs/1000 Litres) Domestic Stand Post BuildingChawls 2.25 3.50 Halls, Hospitals, Playgrounds, Swimming Pools etc 10.50 Industries, Dhobi Ghats, Government Premises, etc. 18.00 Refineries, Airports, Public Sector Undertakings, etc. 25.00 Race course and Hotels 38.00 Sewerage charges are at 60% of water charges source : http://www.bcpt.org.in/webadmin/publications/pubimages/watersupply.pdf There was an increase in population by about 11 millions from 1948 till now, which increased the water supply by five times during these five decades .By 2021there will be a further increase in population by 25 % and potential to supplement water supply is more than double which can be achieved by developing sources in Vaitarna and Ulhas river basins. But these are costly propositions both in human and environmental terms and financially. For Mumbais luxurious need of water, is it fair to displace people from eight villages in Vaitarna and 19 villages in Ulhas river basins and submerge some 9,000hectares of fertile land as well as cause environmental degradation? Instead, can we look at alternatives Water is highly vulnerable to air, ground and land water pollution , not only in the form of diffuse source pollution, but also point source ,waste disposal to air or soil in a variety of forms, such as effluent irrigation, dumping, mining wastes or gaseous emissions. Major pressures on water use Growing population, urbanisation, deforestation, global warming, climatic changes, pollution, rapid industrialisation, droughts and floods are some reasons of the increased pressure on the existing water bodies. Then, there are other factors like poor management of water supply, unending exploitation of resources, massive wastage etc. Population expansion is the single biggest reason behind the increased pressure on fresh water resources Industrial and agriculture-related pollution is another prime contributor. Millions of tons of waste are being disposed everyday into the lakes, rivers and streams polluting whatever little water we have, making them unfit for human consumption. The growing urbanisation has also increased the pressure on our towns and cities, in which around 48 per cent of the worlds population lives, amounting to almost half of the worlds total water consumption. The bhatsa lake which is located in Thane district, is one of the major source of drinking water to Mumbai. In an incident about 700 kg of dead fish were found floating in the lake . Initially the authorities blamed it on local residents for poisoning the lake water to catch fish. But later tests by Mumbai-based Central Institute of Fisheries Education showed high levels of oil and grease effluents in the water. Local residents say the waste oil has been released by Shahpur-based Liberty Oil Mills Ltd. Source : http://www.rainwaterharvesting.org/Crisis/Industrial-pollution.htm Report on Mithi River Water Pollution by Klean Environmental Consultants Pvt Ltd. Major Pressures on water quality Water quality will also worsen with increasing water temperatures and pollution levels. The report positions 122 countries based on their ability to improve the situation and quality of their water . Because of the low quantity and quality of its groundwater which is further combined with heavy industrial pollution and poor treatment of wastewater Belgium is considered as worst . It is followed by 1.Morocco,2. India, 3. Jordan ,4. Sudan , 5. Niger, 6. Burkina Faso, 7.Burundi , 8. Central African Republic and 9. Rwanda. The list of countries with the best water quality is lead by Finland followed by 2.Canada, 3. New Zealand , 4. United Kingdom , 5.Japan , 6.Norway, 7. Russian Federation , 8. Republic of Korea , 9.Sweden and 10.France. Problem faced by the poor in gaining access to water is one of the major concerns in water resource management related to increasing population . By pollution of existing water bodies by industries, poor drainage and runoff from the indiscriminate use of fertilizer and pesticides are further aggravating the problem .water has been found to be the second most important income generator after land. These environmental changes have put the rural poor in disadvantaged positions Major health-related environmental concerns also include , A high population density in rural areas leads to degradation and violation of natural habitats, the rate of population increase in urban areas outstrips attempts to improve provisions for water supply and sanitation. After all discussions one can make note there must be proper realistic efforts and remedies to be taken by everyone to prevent this problem Rain Water Harvesting Ground Water Use Earlier, rainwater was the main source of water supply and it was collected in tanks. People used to measure the height of collected rainwater in the tank and accordingly decide how much to draw from it to make it last over the year now, with piped water supply, this traditional way of conservation of water has been forgotten. Mumbai was blessed with number of tanks like Mumba Devi, Manamala, Babula, Govalia, Gilder, Banganga, etc. Old methods of rainwater harvesting are restored  ­Ã‚ ­Ã‚ ­Ã‚ ­, perhaps, there will be no need for future water supply schemes on Vaitarna and Ulhas river basins. There are many other benefits from rainwater harvesting. The groundwater table will rise, water quality will improve, salinity in water will reduce, cracks in the buildings will be minimised, etc. Rainwater harvesting by capturing runoff from the rooftops / terraces and surrounding surface water will not only increase ground water recharge and stop ingress of sea water but will get Mumbai out of its monsoon floods problem. Water harvesting in Mumbai will reduce storm water discharge as well as reduce the load of sewerage treatment, thus controlling the dreadful monsoon floods. Rainwater can be stored in tanks or can be recharged into the groundwater. Desalination Mumbai can make use of abundant availability of seawater, desalinate for potable water and thus, augment water supply instead of going in for complex method of constructing dams reservoirs and supporting that system Water Recycling About 80% of distributed water is discharged as wastewater. If a part of wastewater is treated and re-used, it can cover the projected demand deficiency An example of water recycling can be seen at Chatrapati Shivaji Terminus of the Central Railway which set up a water recycling plant of 0.2million capacity in 1999 at a cost of Rs24lakh The used water is collected and treated for cleaning concrete aprons of the railway platforms thus saving potable water. Water Conservation About 71% of the earths surface is covered with water but 97% of this is seawater, 2% is locked in polar ice caps and glaciers and hardly 1% of water is available as freshwater. Hence, we need to conserve every drop of water. We have got to develop the habit of using less water and stopping wasteful and luxurious use of water Ideally, therefore, the housing complexes should have proper rain water harvesting system and draw groundwater for non-drinking purposes. Even if water from bore-wells is used for toilet flushing (50lpcd) and cleaning (10lpcd), the load on the piped water supply will come down to 50%. This means that the same piped water supply will be sufficient for double the population. Recycling of the water used for washing is possible by re-using it for watering the garden, further bringing down the load on the overworked system. Desalination of sea water will obliterate the need to set up newer projects that require transporting water from 100km at a high capital cost; it will also make that resource available to other needy water scarce areas.